KitKat aimed to enter the luxurious confectionary market with a premium box of chocolates featuring a variety of flavours. We wanted to create a campaign that was bursting with flavour, excitement, and energy for the launch.

Drawing inspiration from the packaging’s unique design and construction, I created key visuals and assets for the product launch. Under my art direction, we collaborated with a CGI artist to capture the exact moment the box exploded, revealing the delicious chocolates inside. This image became the foundation of the key visual, further enhanced by a unique typeface that mirrored the packaging’s gold detailing.