Nesquik 100% Natural
Services
Advertising
Client
Nestle
Company
ARC / Publicis Poke
Nesquik decided to revamp it’s approach to the confectionary drinks market by updating it’s recipe and adopting new recyclable packaging. Working closely with an art director and photographer, we aimed to create a campaign that emphasised the ingredients and materials used in the production of the drink.
After experimenting with various cuts of sugar cane, pours of Nesquik, and different backdrops, we developed a series of images for the campaign. I designed a bold key visual that promotes the product's new natural outlook, highlighting the raw ingredients and the new packaging.