Heineken has been a longstanding sponsor of the UEFA Champions League, forming an exceptional partnership. After winning a two-month pitch, our task was to support the "Never Miss a Moment" global brand positioning for the 2018-2019 season. We created a comprehensive global toolkit for both on-trade and off-trade activities.

Without access to ATL imagery, we brought the BTL campaign to life using Heineken Trophy bottles within the tournament’s "Star Ball" branded setting. As the lead designer on this account, I developed an extensive portfolio of key visuals and shopper touchpoints. These, combined with light-hearted promotional messaging, highlighted the unmissable moments of each match.