Created in collaboration with Made, Missing Pieces, and Critical Mass. ARIYA VR transports users into the all-electric Nissan car.

Designed in super high fidelity for Meta Quest 2, this interactive experience lets you get up close and personal with the SUV. Step inside to explore the design, feel the powerful performance, and discover the interior and exterior features.

The Nissan ARIYA VR experience elevates realistic virtual reality marketing to new heights, setting a precedent for showcasing innovation in the automotive industry.

I developed the UI touchpoints throughout the experience, crafting animated interactions that guided, prompted, and informed the user within the headset. The process involved extensive testing and collaboration with a programmer to ensure the finished product was viable. One of the main challenges was designing the entire experience for a mobile phone, which limited the capacity to handle Unreal Engine-generated environments and UI animations simultaneously. A meticulous optimisation process was undertaken to ensure smooth performance.