Since its inception in 2014, Dimension Studio has grown exponentially, becoming a recognised leader in virtual production and creating award-winning content for blockbuster titles. To match this growth, we refreshed the brand following internal consultations and discovery workshops.

The new logo references cinema through its letterform spacing, combining organic curves and sharp angles. We adopted a muted colour palette to keep the focus on the projects, moving away from bright gradients to sophisticated tones. Vibrant accents of purple and green highlight information without overpowering.

Polysans, our primary typeface, adds sophistication with its blend of soft inkwells and sharp angles, complementing the projects without overshadowing them.